2 – 3 hrs
Commercial Break allows participants to devise their own message and nurse it from initial planning all the way through to final screening.
Unleash your creative talent while giving your product or service an on-screen makeover. Few mediums in the modern world enjoy the persuasive power of television commercials. With a world-wide audience and limited only by imagination; these ads can influence our behaviour in a variety of ways, whether subtle or blatant. They can make us think, laugh or cry and, in doing so, they highlight the extraordinary power of communication.
Commercial Break allows participants to devise their own message and nurse it from initial planning all the way through to final screening. Along the way, they will experience the fascinating, creative and fun world of TV advertising as they seek to create an award-winning commercial. This journey is engaging and challenging, giving your delegates the opportunity to present their version of the company or conference message.
Participants are divided into ‘agencies’ which are given an initial briefing and provided with all the tools necessary to see their vision realised on screen. Cameras, make-up and even acting lessons are made available to each agency. From here, they must develop a strategy, storyboard their idea, and create a script before beginning production. The demands of the advertising world are made evident as agencies seek to intelligently manage time, people and resources to ensure the success of the project.
Commercial Break encourages participants to combine project management skills with their strategic and creative abilities. The close-quarters teamwork required to succeed is also highlighted and eventually rewarded as an awards ceremony which celebrates advertising excellence concludes the experience.